The Team

Yan Swiderski

Executive Trustee and Co-Founder

Yan has had a long career in international finance. He began as an investment banker and later founded an investment management business, Finisterre Capital, managing global portfolios investing in over 50 countries, primarily in developing markets. He retired from finance in 2014 to run an organic farm. Yan has a Law degree from Cambridge University, and also speaks Spanish and French.

Jo Bacon

Non-Executive Trustee

Jo has been the Managing Partner of Allies and Morrison LLP, an internationally renowned firm of architects and urbanists, for more than ten years while continuing to be involved actively in projects from urban masterplans to construction stage delivery. In 2015, she was shortlisted for Architects Journal WIA Woman Architect of the Year and has since led the publication of the RIBA Gender Pay Gap report for the architectural profession. In 2018, she was elected to Chair the RIBA Awards Group and RIBA Vice President International. Jo is currently a Trustee and Board Member of the RIBA and a Trustee of the Architectural Association Foundation.

Jasper Judd

Executive Trustee and Co-Founder

Jasper is a Cambridge graduate and Chartered Accountant. He is currently a non-executive director of two public companies: JPMorgan Indian Investment Trust PLC and Dunedin Income Growth Investment Trust PLC. Previously, he worked as finance director of a range of businesses. Most recently, he was a senior executive of the large Australian multinational, Brambles Limited, where he was Group Head of Strategy.

Heather McKay

Founding Project Leader

Heather made the transition from a career in energy finance to pursue her passion for environmental policy and the clean-energy transition. Heather campaigns on climate change with the UKYCC, and recently represented UK youth at the 2019 Clean Energy Ministerial/Mission Innovation conference in Canada. Heather read Land Economy at Cambridge University, followed by Management Studies at the Judge Business School.

Camilla Swiderska

Executive Trustee

Camilla has worked at Greenpeace UK in the wildlife unit including the whale, fisheries and habitat campaigns. Later at Greenpeace International she researched and documented the international trade in toxic technologies. Camilla later worked for Campaign for Better Transport and also at CPRE. Camilla has an MSc in Environmental Technology from Imperial College and a BA in Geography.

Sarah Goodenough

Strategic Communications Manager

Sarah has worked on climate change policy for a range of NGOs, most recently as an Associate at Global Optimism, co-founded by ex-UNFCCC Executive Secretary Christiana Figueres. Sarah has a first in History from the University of Oxford and was awarded the AECOM prize for most outstanding overall course performance in the MSc Environmental Technology from Imperial College London.

Advisory Board

Sarah Butler-Sloss

Sarah is internationally recognised for her work in the field of green energy over the past 20 years. She is best known for founding the Ashden Awards for Sustainable Energy in 2001. Ashden is a London-based charity that focuses on sustainable energy and development. Its work includes the annual Ashden Awards, advocacy and research in the field of sustainable energy, and mentoring and practical support for award winners. Sarah is also the Chair of Trustees of The Ashden Trust, one of the Sainsbury Family Trusts, established in 1989. The Trust supports programmes focusing on climate change, sustainable development, or improving the quality of life in poorer communities. Sarah was formerly a trustee of Forum for the Future, and is on an Advisory group for Schumacher College.

Claudia Schneider

Claudia is a behavioural scientist operating in the fields of decision science and behaviour change. A psychologist by training, Claudia conducted her doctoral studies and research both at Columbia University and Princeton University, based at the Center for Research on Environmental Decisions in the United States. Her research lies at the intersection of decision science and applied social psychology and explores avenues for motivating positive behaviour change to address society-level issues such as climate change mitigation and intergroup conflict. She has consulted on development work, led intervention projects, and conducted field research in Africa, Latin America, and India in addition to lab-based research in the United States and Europe as part of her efforts to translate scientific findings into real world applications. She is currently working as a research associate at the University of Cambridge.

Jo Haigh

Jo was Co-Director of the Grantham Institute at Imperial College from 2014 until her retirement in 2019. For the previous 5 years she was Head of the Department of Physics at Imperial College London. Jo is published widely in the scientific literature and has also contributed to numerous items to the written and broadcast popular media. She has been President of the Royal Meteorological Society, a Lead Author on the Intergovernmental Panel on Climate Change and acted on many UK and international panels. She is a Fellow of the Royal Society, the Institute of Physics, the City & Guilds and the Royal Meteorological Society and an Honorary Fellow of Somerville College Oxford. She was awarded the Institute of Physics Charles Chree Medal and Prize 2004, the Royal Meteorological Society Adrian Gill Prize 2010 and appointed CBE in the 2013 New Year’s Honours.

Adam Lury

He began his career in advertising and in 1987 co-founded Howell Henry Chaldecott Lury - Campaign Magazine’s Agency of the Decade in 1999. He also built up a management consultancy practice independently of the agency dedicated to working with CEOs of major corporations on corporate purpose. He now focuses on the third sector, both in the UK and abroad. He was one of the 50 founding members of the European Council on Foreign Relations and is a Director of Well Told Story – an Emmy award winning, transmedia social enterprise that uses entertainment to bring life skills and economic opportunities to young people in Kenya and Tanzania.